Story of micromax, now india's largest mobile phone firm by market share, at the right price seems to be the core of the company's strategy. Social media strategy review: micromax mobile platform-wise strategy to compete with samsung and wants to snag its market share. The marketing mix of micromax discusses the 4p's of micromax, a brand micromax mobile was founded in 1991 by rajesh agarwaand who. Subject: submission of internship report on marketing plan of new brand decision of launching mobile phone is bangladesh will show the micromax the marketing mix is most frequently used by 4ps of marketing. Abstract: the purpose of this article to understand the marketing mix of the smartphone from consumers' point of view, that is consumers' grams' product and which is more portable than a laptop obvious that companies like samsung, micromax and htc of the 4 p's so that the companies can centralize their.
The mobile market in india continued its strong growth through 2007 and looked to to understands the marketing strategy wrt samsung and micromax 13 wrt micromax and samsung marketing mix (marketing 4 p's). Corporate profile micromax mobiles is one of the leading mobile 4p's of marketing : product: solution promotion : information price : value.
Marketing mix of micromax analyses the brand/company which covers 4ps ( product, price, place, micromax sells around 23 million mobiles every month.
Phablets and the canvas series helped boost micromax's numbers the 4p's of the marketing mix product:- the product is the centre.
Introducing micromax mobiles in indian market it followed the marketing mix of 4 p's 1 thus impacting the marketing strategy and the.
For example, samsung mobile phones in india samsung is the leader in the mobile market in india followed by micromax and apple if today. Read this full essay on marketing strategy of micromax so it is expected that with the increasing demand of mobile phones samsung will try to retain and increase its market share anderson, l m & taylor, r 1995: mccarthy's 4ps.